In this role you will gain

• Total commercial exposure, and the opportunity to work 1-2-1 with some of the best creators in the World
• Lifelong product, sales, and marketing knowledge - you will be exposed to learning from experts within the Creator economy
• Access to the latest Macbook, to thrive in your role
• Long term career progression, you will be given a blank canvas to own your role and truly shape it however you wish you.
• The sky is the limit and you will receive an individual personal development budget all on us
• Amazing perks, we will take care of you. Alongside working in small teams that offer real ownership - we offer enhanced holiday time off, hybrid working, flexibility to work anywhere in the world and time off paid for your birthday.
• We also offer mental wellness coaching (once again, all on us) to help you steer through situations when life happens
• Let's not forget enhanced sick pay, private healthcare and awesome company socials throughout the year

You will be joining our Marketing team 

The role of the PR Executive is an exciting opportunity within our dynamic marketing team, reporting to our Marketing Lead. Your role will include the management of all media relations for Genflow and the CEO, working closely with the team on the development of this division. Going beyond traditional PR methods, you will be able to bring new ideas to the table, which span traditional and digital media platforms and new ways of working, creating standout communications activity for the company.

You will be expected to bring a wealth of media contacts to be able to effectively pitch news stories, reviews, profile features, wider long-read features and product placement across a cross-section of media channels including print, online, broadcast, podcast, trade, business and consumer.

The role will include leading all proactive and reactive media relations with influencers as well as traditional media, devising events and media partnerships for Genflow and the CEO. This includes press opportunities, industry conferences, as well as podcast or Tv appearances. You will work closely with the in-house marketing team, to deliver communications that impact the business commercially.

The role

• Responsible for activating the PR & marketing strategies for our brand to engage and grow media presence across traditional and digital channels

• Responsible for devising and executing all proactive feature and brand placement in the web3, entrepreneurial, business, startup and creator economy space.

• Responsible for creating marketing dates and social calendars and working with all internal teams to ensure integrated and timely messaging

• Responsible for calendar development and tracking the best opportunities across the industry to ensure great campaign exposure and business recognition – use of great writing and storytelling skills.

• Responsible for creation and distribution of all traditional and digital press materials

• Responsible for monitoring, reporting and optimising all campaigns implemented, reviewed against set KPIs

• Responsible for identifying opportunities both internally and within the industry and target media

• Responsible for working closely with key brands to identify and build opportunities

• About you

• Proven experience within PR, social media, blogger outreach, events

• Understanding of digital marketing tactics

• Proven excellent understanding of the lifestyle industry and media landscape

• Excellent media contacts at editor level, as well as excellent influencer relationships

• Ability to manage target expectations and report on KPIs

• Experience running press schedules and interviews – ideally including talent handling, photocalls and junkets

• Excellent time management, writing ability and attention to detail

• Fluent, clear and articulate in communication with the ability to convey interest and enthusiasm

• Able to work with multiple stakeholders both internally and externally to deliver responsibilities

• Able to work independently and flexibly with passion and energy