Commercial Director

Commercial Director

Commercial Director 

About Genflow

Genflow helps creators become entrepreneurs. We started in 2016 and since have become one of the leading creator platforms in the world. We do this in a way that has never been done before by giving them a 360 experience through leveraging our platform, infrastructure, team and experience all in one place.

We do everything in house and we have helped some of the biggest creators launch their own brands whether that’s DTC brands (cosmetics, fashion or fitness etc) or their own digital brands (mobile apps, courses, membership clubs, gated content) or traditional talent management.

With over 100 clients around the world, a team of 90+, international warehouses and offices we are now entering a real growth phase as a company (raised $11m Jan 2021) and looking to add the best people in the world to join us.

Our vision is to help anyone become a creator.

See our team in our vlog > Weekflow

See what we do on > Instagram

Learn about the business >

Our Founders Podcast and Origin Story of Genflow >

About the role of Commercial Director

After a record breaking 12 months launching some of the best known influencer brands out there, we are now looking for a Commercial Director to join our team and take responsibility for the day to day management of a portfolio of US influencer brands, as well a building initiatives to move forward our US business

Whereas this role reports directly to the Chief Operating Officer, you will be working closely with our CEO whilst based in the US. The role officially sits in the brand team, the area of the business responsible for the launch, management and growth of our portfolio of brands, but you’ll be working across the business.

This role requires a sharp commercial mindset, a razor sharp eye for detailed execution and some seriously hot client management skills. It would suit someone who is looking to really accelerate their career at an award winning startup that’s experiencing extraordinary growth - and is planning to grow significantly in the US This is a high profile role and central to Genflow’s ability to deliver against its ambitious growth plans as we continue to scale as a business.

We work closely with all clients as we handle everything from ideation, manufacturing, marketing, ecommerce, customer service and business development for their own brands which are emerging within the mainstream lifestyle, beauty and fitness markets. Our influencer brands are setting the standard for how brands engage in this exciting new era of social media, and they are selling products worldwide and amassing millions in sales each year.

This role is an opportunity like no other. If you have an entrepreneurial attitude and an enthusiasm for building a brand from the ground up - this is right up your street.

Detailed Responsibilities of the role of Commercial Director:

  1. Commercial strategy

  • Formulate long-term strategy for your brands, with input from relevant Genflow teams, and drive decisions, proposals and recommendations based on brand strategy, data and an understanding of your clients’ and their audience

  • Build and communicate compelling visions for brands, and how it will be achieved within Genflow and brand requirements and operating / financial parameters

Brand management

  • Develop brand strategy and narrative and translate into clear execution plan across all business touch points consistently

  • Plan out commercial activity for your brands to deliver against individual brand objectives and commercial goals

  • Work with clients to grow their audiences and engagement to support Genflow’s unique audience-first approach to brand building

  • Take a relentless approach to the detail of execution and its optimisation to constantly improve brand performance

Data and insight driven approach

  • Leverage reporting tools to pull data (financial, media, web analytics, etc.) to report on what's happening, interrogate why it's happening and formulate data-led action plans to impact results

Manage brands and execution through process

  • Take a structured approach to getting things done across multiple brands, teams and channels, and work through Genflow processes to be as efficient and effective as possible

  • Working with our UK team to get things done

Communication and presentation

  • Communicate effectively with nuanced understanding of how to manage client teams vs internal teams, and influence through communications

Relationship development

  • Build strong relationships with clients quickly and build trust

  • Build strong relationships with colleagues, to get things done

About you:

  • Previous experience working in a similar role as an commercial director for clients within an agency environment and have worked across multiple accounts at the same time

  • You have a strong understanding of agency / client relationships and how to manage them well

  • You have an entrepreneurial mindset, and ooze determination, perseverance and an instinctive eye for what will work and what won’t

  • You’re commercially minded and understand how to build a strategy based on insight and data, and translate into a clear action plan to deliver sales

  • You’re structured and organised in your account management approach to ensure competing priorities and deadlines are fulfilled

  • You are comfortable working quickly across multiple brands and projects at the same time, and get a genuine thrill from working at pace with a team of highly talented and driven people

  • You are proficient with web and app technology development and their processes

  • You understand ecommerce and social media and how the key platforms and successful social media marketing strategies achieve growth

  • You understand and appreciate the power of the audience first approach to brand building, and the enormous potential that the creator economy represents

  • You are on trend and up to date with your understanding of the creator economy industry and audience - you understand the digital and content trends amongst Gen-Z and Millennial audiences, and have an intuitive understanding of what type of user experience, marketing and activation achieve success

  • You seek opportunity to work collaboratively and effectively cross functionally in order to achieve successful results

  • You are a contingency planner and take a problem solving approach to achieve resolutions

  • You take pride in achieving a high quality of work and recognise the value of meeting deadlines and targets deadlines are achieved

  • You love a challenge, a deadline and a target, and play to win.

  • You seek enjoyment and fulfilment within the energy, ambition and dynamic that comes with fast growing start ups

What it’s like working here

We are an incredibly talented team, assembled with experts from across various industries and specialisms. Genflow has achieved a lot of commercial success in a short space of time, culminating in our most recent round of investment in early 2021. We are intense, focussed and most importantly we are winners. If you want to be part of a business and culture that will push you to achieve career defining skills and goals whilst truly defining consumer behaviour, then come join us.

Small Teams & Real Ownership

Work in small, multi-disciplinary teams consisting of Marketing, Social, Content and Account management within the Brand department. You won't be constantly moved around teams and your team will usually focus on a specific set of creators, allowing you real ownership of your work. We're proud of the close and friendly culture in our team and do our best to support this with team drinks, meals, and more.

The Best Tech, London and LA Offices & Remote Options

We work with the latest and best technology available. Our team is constantly exploring new ways to improve the way we work using Miro, VSCO, Iconosquare, Later and other great tools along with you'll get the latest Mac hardware when you start. We have offices in LA and London which you're welcome to use and are open to primarily/fully remote options too.

Private Healthcare, Coaching & Birthday Leave

All employees have access to regular professional coaching sessions, which can be used for professional development or personal support. We also have private care available to all employees, including mental health support. Finally, you'll also get your birthday off, in addition to your usual annual leave.


Your own PC/Mac set up

Discretionary holidays

Private healthcare

Company enhanced sick pay

Hybrid working policy

Your team events

Company wide events

Brand discount

Personal development budget

Birthday leave

Confidential wellness coaching

Additional information

  • Remote status

    Temporarily remote

Or, know someone who would be a perfect fit? Let them know!

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